Hyperlocal PDF Request Form

01

Loan Officer Information

Your details as they should appear on the PDF

Full Name *

Please enter your full name

Title *

Please enter your title

NMLS Number *

Please enter your NMLS number

Phone *

Please enter your phone number

Email *

Please enter a valid email

Will you be sending a personal logo? *

Only if you have a personal LO brand logo (most do not)

No · Just my headshot Yes · I will attach my logo

02

PDF Location Details

Tell us where this PDF is focused

State *

Please enter the state

Preferred PDF Title

Optional. Default will be "[State] Market Edge"

Cities to Feature *

List 2 to 4 cities, separated by commas

Please list 2 to 4 cities

Audience *

Select all that apply

Please select at least one audience

03

Co-Branded Agent

Optional. Add a real estate agent partner to this PDF.

Will this PDF be co-branded with a real estate agent? *

No · LO branding only Yes · Co-brand with an agent

Heads Up If co-branding, you will be prompted to attach the agent's headshot and brokerage logo to the email after submitting.

Agent Name *

Please enter the agent's name

Agent Title *

Please enter the agent's title

Brokerage Name *

Please enter the brokerage name

Agent Phone *

Please enter the agent's phone

Agent Email *

Please enter a valid email

Agent Website

Optional

Required Brokerage Disclaimer or Branding Notes

Any required disclaimers, license numbers, or brokerage-specific branding rules

04

Housing Market Data

Optional market review page

Compliance Note Specific mortgage rates cannot be included for compliance reasons.

Would you like housing market data included? *

Yes, from the Cromford Report Yes, from MBS Highway Yes, I will provide the data (attach to email after submitting) No market data needed

Preferred Market Area *

e.g. Maricopa County, Greater Phoenix, ZIP 85254

Please enter the market area

Reporting Period *

e.g. October 2025, Q3 2025, YTD 2025

Please enter a reporting period

Data Source *

Confirm the source name to credit

Please enter the data source

Will you attach a report or screenshot?

If yes, attach to the email after submitting

Key Stats to Include *

List the specific data points you want featured

Please list the stats you want included

05

Hyperlocal Content Preferences

What should the city features include?

Specific Places, Names, or Details to Include

List any neighborhoods, restaurants, parks, attractions, events, or other specifics you want featured by name. Optional but encouraged.

Areas, Topics, or Names to Avoid

Anything that should be left out for compliance, accuracy, or personal reasons

06

City and State Imagery Direction

Visual references and inspiration

Symbols, Landmarks, Landscapes, or Imagery to Include

Examples: desert, mountains, coastline, downtown skyline, lakes, historic districts, local architecture, state flower, state flag colors, iconic landmarks.

07

Copy and Tone

Voice, messaging, and calls to action

Desired Tone *

Select all that apply

Polished Luxury Family-Friendly Relocation-Focused Investor-Focused First-Time Buyer Friendly General

Please select at least one tone

Phrases, Taglines, or Calls to Action to Include

Phrases or Claims to Avoid

08

Compliance and Review

Please confirm before submitting

I understand specific mortgage rates cannot be included. I will provide accurate source material for any market stats I want included. I understand final content may be adjusted for Fairway brand and compliance standards. I confirm all agent information is accurate and approved for use.

Please confirm all compliance items before submitting

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